Fortunately, "Social Media" at this level doesn't matter

Here's a friendly "Social Media" post that alerts fans that if they meet Julie, or perhaps some other celebrity, it's ok to put your hand on her. Why? Because she's so desperate and insane and horny she'll respond by kissing your neck.

"Social Media" is also where people think that somebody being polite might lead to fame. A book contract, perhaps? If you can name-drop a star and give a public thanks, surely every book company in America will have a rep breathlessly asking for a copy of the manuscript.

NOT...to worry.

In the industry (ie, the business) we know what "SOCIAL MEDIA" means, in BOLD LETTERS.

It doesn't mean Facebook.

It means TWITTER, and it means A DAILY VIEWERSHIP OF A MILLION OR MORE.

What high-powered managers and agents want is for their client to always have THOUSANDS of "likes" for any comment, and a guarantee that every comment will be be viewed by MILLIONS of people.

If that doesn't happen, "it's not happening."

It's a testament to what are uncharitably called "the D-listers" that they aren't ruled by numbers, and aren't worried by the Mark David Chapmans of the world. OR worried by "what people think" when they either waste their time posting to a teeny, teeny, tiny audience, or seem to have unlimited time in responding and commenting to people who a) are not in the industry and so therefore b) do not matter.

What's the point then? The little bond between the sad and lonely fan and the star who, in a Disney dream come true, actually shines down and seems to even give a special little sparkly hello.

The high powered agent or manager might knock off a bizarre photo and comment that makes his client seem too accessible, a bit desperate, or borderline nuts, but in the little world of Facebook, everyone knows that "she kissed me on the neck" or "she liked my story" doesn't mean passion or Hemingway.